Introduction to Tourism Marketing and Promotion
Course overview
This 20-hour short non-credit course introduces students to the foundational concepts of tourism marketing and promotion. It covers key strategies and tactics used by tourism organizations to attract and retain visitors, with a focus on understanding how destinations and tourism-related businesses position themselves in a competitive market. The course will also delve into digital marketing trends, promotional tools, and branding strategies that shape visitor experiences and destination perceptions.
Program Duration
20 hours / 4 weeks
Admission Requirements
High School or Equivalent
Learning Objectives
Upon completion of this program, students will be able to:
Understand the core principles of tourism marketing and promotion.
Identify and analyze the role of Destination Marketing Organization (DMOs) in tourism.
Explore the use of branding, advertising, and digital marketing in promoting tourism.
Develop skills in market segmentation, targeting, and positioning for tourism products.
Gain insights into current trends and best practices in tourism marketing.
Evaluate the impact of tourism marketing on community development and sustainability.
Upon completion of this program, students will be equipped to work in:
• Tourism industry
Delivery Method
In Class
Distance education
Fees
Domestic Students:
• Tuition Fee: $625
• Application Fee: $150
• Administrative Fee: $25
Total Fee – $800
International Students:
• Tuition Fee: $825
• Application Fee: $250
• Administrative Fee: $25
Total Fee – $1,100
This program does not require approval by the registrar of the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post Secondary Education and Future Skills. As such, the registrar did not review this program.
